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Monday, June 16th, 2014

7:30am - 9:00am     Breakfast

9:00am - 10:30am     First Session (Session Chair: Yuvraj Agarwal)

Vision: The Case for Cellular Small Cells for Cloudlets

Sharad Agarwal (Microsoft Research), Mathai Philipose (Microsoft Research), Paramvir Bahl (Microsoft Research)

meSDN: mobile extension of SDN

Jeongkeun Lee (HP Labs), Mostafa Uddin (Old Dominion University), Sujata Banerjee (HP Labs), Souvik Sen (HP Labs), Jean Tourrilhes (HP Labs), Manfred Arndt (HP Networking), Kyu-Han Kim (HP Labs), Tamer Nadeem (Old Dominion University)

Invited Talk: Supranamaya Ranjan, YELP

Title: "100 Milliseconds is an Eternity in Mobile Advertising"

10:30am - 11:00am     Coffee break

11:00am - 12:30pm     Keynote Speaker: Jason Hong, Carnegie Mellon University

                                      Title: "Privacy, Ethics, and Big (Smartphone) Data"

12:30pm - 1:30pm     Lunch

1:30pm - 3:00pm     Second Session (Session Chair: Lin Zhong)

Reducing the Cloud Cost of Mobile Reverse-Geocoding

Thomas Phan (Samsung Research America - Silicon Valley); Albert Baek (Samsung Research America - Silicon Valley); Zheng Guo (Samsung Research America - Silicon Valley)

Vision: Cloud and Crowd Assistance for GPS Urban Canyons

Zhiyong Tan (Rice University); David Chu (Microsoft Research); Lin Zhong (Rice University)

Invited Talk: Joeseph Lorenzo Hall, Center for Democracy and Technology

Title: "War Stories from Technology Policy"

3:00pm - 3:30pm     Coffee Break

3:30pm - 5:00pm     Third Session (Session Chair: Yuvraj Agarwal)

Smart Home Control with Head-mounted Sensors for Vision and Brain Activity

Pieter Simoens (Ghent University); Elias De Coninck (Ghent University); Thomas Vervust (Ghent University); Jan-Frederik Van Wijmeersch (Ghent University); Tom Ingelbinck (Ghent University); Tim Verbelen (Ghent University)

Vision: Towards an Extensible App Ecosystem for Home Automation through Cloud-Offload

Yuichi Igarashi (Hitachi Research Laboratory); Kaustubh Joshi (AT&T Shannon Labs); Matti Hiltunen (AT&T Shannon Labs); Richard Schlichting (AT&T Shannon Labs)

Invited Talk: Sean Smith, Dartmouth College

Title: "Trust Challenges in Massive Distributed Systems: Scalability, Asymmetry, Manageability"

5:00pm - 5:45pm     Concluding Panel

Privacy is dead. Long live Privacy: Finding the Balance in the Mobile + Cloud era

Invited Speaker: Supranamaya Ranjan, Yelp

Talk Abstract: Advertising systems are complex, and within the 100 milliseconds it typically takes to deliver an ad, a lot happens in the cloud. This talk will provide a general overview of advertising systems, and will expand upon current state-of-art in mobile and local advertising systems. The audience will learn about how Yelp’s local ad-network predicts which business or service you will be interested in and shows you an ad for it. You will also learn about mobile display advertising networks where app developers and brands alike compete with each other programmatically to show a highly targeted ad to a user inside an app. I will introduce concepts around how advertisers estimate key metrics such as Life-Time Value (LTV) of a user and Click Through Rate (CTR) for their ad, and back it out to estimate their bid price for a user impression. Within the 100 milliseconds that advertisers get to respond to an Real Time Bidding (RTB) exchange, they may use sophisticated Machine Learning algorithms to determine which ad to return and how much to bid. Other key concepts I would touch upon are around Budget Pacing, Pre-caching ad-assets and robust collection of ad metrics. In summary, this talk should give you an overview of advertising systems, and why with increasing personalization, in future we will wonder why we ever hated ads.

Biography: Soups Ranjan a Data Mining Engineer at Yelp where he is using Machine Learning to make local ads more relevant. Over the last decade, he has worked on a wide variety of Data Science problems in local, social and mobile advertising networks and has built a cyber security system for ISPs and enterprises. Soups received his PhD in ECE from Rice University and a Bachelors in Computer Science from IIT Kharagpur, India. He has published over 25 journal and conference papers and co-authored 15 USPTO patents. He's passionate about ambient location sensing and has also built a popular expense reporting Android app called that ties your purchases to a location.

Keynote Speaker: Jason Hong, Carnegie Mellon University

Talk Abstract: In the near future, our smartphones will know almost everything about us. In many ways, this will be good for individuals and for society, in terms of healthcare, safety, efficiency, and sustainability. However, these same capabilities will lead to new challenges for privacy and ethics, which we are only beginning to scratch the surface of. Who gains from these systems? Whose data will be used, and whose will not? How can we convey what behaviors applications have? How can we design better systems for privacy, ranging from systems architectures to user interfaces to policy?

Biography: Jason Hong is an associate professor in the Human Computer Interaction Institute, part of the School of Computer Science at Carnegie Mellon University. He works in the areas of ubiquitous computing and usable privacy and security, and his research has been featured in the New York Times, MIT Tech Review, CBS Morning Show, Slate, and more. Jason has participated on DARPA's Computer Science Study Panel (CS2P), is an Alfred P. Sloan Research Fellow, a Kavli Fellow, and a PopTech fellow.

Invited Speaker: Joeseph Lorenzo Hall, Center for Democracy and Technology

Talk Abstract: Policymakers and regulators increasingly need to understand technology. While technologists often find the bureaucratic and policy-oriented environment of places like Washington, DC and Brussels to be tedious, unbiased, accessible technical input can be instrumental in shaping laws, regulations, and judicial decisions. In this talke, will discuss a number of recent case studies in technology policy the implicate the "cloud": the calls for "data localization" by nations in response to mass surveillance revelations, the recent US Supreme Court case involving law enforcement's ability to search devices after an arrest, and the desire by US law enforcement to broadly extend wiretapping obligations from telecommunications to internet communications in general.

Biography: Joseph Lorenzo Hall is the Chief Technologist at the Center for Democracy & Technology, a Washington, DC-based non-profit organization dedicated to ensuring the internet remains free, open and innovative. Hall's work focuses on the nexus between technology, law, and policy, working carefully to ensure that technology and technical considerations are appropriately embedded into legal and policy environments. Supporting work across all of CDT's programmatic areas, Hall provides technical analyses and perspective to CDT's programs, and interfaces externally with CDT supporters, stakeholders, academics, and technologists.

Invited Speaker: Sean Smith, Dartmouth College

Talk Abstract: Visions of the currently emerging computing infrastructure posit massive numbers of mobile nodes---perhaps disguised as things such as dishwashers or thermostats---interacting with the cloud to make everyone's life better. However, ensuring this computation is trustworthy faces potential obstacles arising from the fundamental nature of this system. This talk considers three: scaling PKI to something as large and fluid as the smart grid; protecting privacy of computation when the powerful nodes are also the ones not controlled by the end-users; and managing security policy here when usabality for security tools even for personal computing still eludes us.

Biography: Sean Smith is a Professor of Computer Science and Research Director of the Institute for Security, Technology, and Society at Dartmouth College. After spending time in government and industry, he moved backed to academia since he was convinced that the academic education and research environment is a better venue for changing the world. His current work investigates how to build trustworthy systems in the real world, with focus areas in power, finance, and healthcare.